When you're marketing your business, whether you're a burgeoning mom-and-pop shop, or a well established enterprise, the marketing materials you give away (or sell in some cases) - whether at trade-shows, conventions, or in your physical retail location - need to be things people actually want. (Did that blow your mind? It shouldn't have. If it did, you might want to look into hiring someone to do some marketing for your business.) So, what's the #1 item? What's the go-to giveaway? What's the marketing "must have" that gets you the most bang for your buck? (We're so glad you asked.)
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