Company Promo Gifts That Give Back
When was the last time you ended up at a company convention or some big expo and walked out with all kinds of free promo swag? - Probrobly just about every single time.
As a company, it's the perfect opportunity to gain exposure for your brand to many eyes at one time. Your goal is to nail the perfect company promo item whether it be in small giftable quantities or enough to hand out to the masses.
A pen that has a company name on it, a funny shaped keychain/bottle opener with a brand you don't even know, a t-shirt or cap you'll wear to do yard work in, a scrawny logo embossed notebook or even a more coveted cheap tote bag so you can carry all the rest of your useless swag in. - Most of it is pure junk that will end up in a drawer soemwhere in your house if it makes it past the trash can when you get home.
So what can you do to stand out?
It is a tough market. I'm not going to try and sugar coat it. It is constantly evolving and changing. Just about the time you think you've got it... things change. (It's frustrating. I get it)
Keep these 3 things in mind when looking for company promotional materials to get the upper hand at leading the pack instead of following it.
1) Instead of directing your focus to competing with all the other companies who are showering out promo products, focus on the customer. - Who has ever been thrilled to recieve (yet another) koosie? Companies give them out because they are cheap to produce, but usually their efforts don't pan out much return because customers just throw it in a junk drawer when they get home, if not the trash.
Focus on the end user. Find something that they can use instead of something cheap for you. They'll
2) Consider fewer pieces a sightly higher price per piece -